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What Is Quality Ad Inventory and Why Is It Important?
Read more: What Is Quality Ad Inventory and Why Is It Important?Imagine spending tens of thousands of dollars on digital advertising—only to find out that half of your impressions went to bots! If you’re not buying high-quality ad inventory, you’re probably not advertising to real people. If that’s the case, your impressions and CTR (Click Through Rate) are all meaningless. Quality digital ad inventory is important…
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11 Strategic Benefits of Outsourced Media Buying
Read more: 11 Strategic Benefits of Outsourced Media BuyingIn today’s digitally-dominated world of advertising, it’s essential for your corporate or agency team to command expert-level capabilities in the media buying space. Doing so, however, is technologically challenging, time-consuming and expensive. And for many businesses, laying out the capital expense for staffing and technology is risky business. You’re damned if you do and damned if…
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Why Podcast Advertising is Such an Effective Form of Advertising
Read more: Why Podcast Advertising is Such an Effective Form of AdvertisingThe podcasting industry is on fire and growing in popularity, largely because of the quality and variety of content, as well as the ease of access. With excellent targeting and programmatic capabilities, it’s no wonder listeners and advertisers are flocking to podcasting. In a minute, we’ll talk about why streaming audio, and specifically podcast audio…
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What Is White Label Marketing? (With Benefits and Tips)
Read more: What Is White Label Marketing? (With Benefits and Tips)White label services in marketing and advertising are relatively new and unknown. Mostly they are unknown to advertisers because ad agencies that use white label services don’t want to discuss this fact with prospects. Why? Because the whole point of white labeling is to slap your brand on a product or server created by other…
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What Is an Ad Network and Why Are They Important?
Read more: What Is an Ad Network and Why Are They Important?An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. For advertisers, they provide greater reach, efficiency, and targeting capabilities. For publishers, they provide a way to monetize their digital properties without having to directly negotiate with advertisers. To really understand, let’s break it…
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3 Steps to the Best OTT Advertising Strategy
Read more: 3 Steps to the Best OTT Advertising StrategyWhy is having an OTT advertising strategy important? Having a strategy helps you map out where you are going. If you don’t do that, it will be impossible to get there. When done correctly, a good OTT strategy will help you navigate the last digital mile of the road that leads to your target audience.…
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Essential Guide to OTT Streaming Advertising
Read more: Essential Guide to OTT Streaming AdvertisingOTT (over-the-top) is an odd term that a lot of people fail to understand. It’s no wonder people often ask “What is OTT streaming advertising?” OTT advertising refers to ads delivered to viewers through internet-connected devices. CTV (Connected TV) is a form of OTT that only includes television. OTT includes televisions, phones, computers and other…
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Essential Guide to Digital Display Advertising
Read more: Essential Guide to Digital Display AdvertisingDigital display advertising—sometimes referred to as banner ads—are a type of online advertisement that appear on websites and other digital channels. Digital display ads typically include images, graphics and text to promote a product or service, deliver an advocacy message, or build brand awareness for the advertiser. Display ads commonly appear as banner ads at…
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Essential Guide to Online Video Advertising
Read more: Essential Guide to Online Video AdvertisingOnline video advertising—often referred to as preroll video adverting or video on demand—is a form of digital advertising that plays short video ads during the “commercial breaks” of featured video content on platforms like Youtube and Rumble. Video ads can also appear in content that streams on social media sites, mobile apps and other platforms. Where…
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What Is a Data Clean Room and Why Do They Matter?
Read more: What Is a Data Clean Room and Why Do They Matter?With the demise of third-party cookies on the horizon, data clean rooms are becoming a hot topic in the world of digital ad placement and media buying. Why? Cookies are a great way for publishers to collect data on users, but the sharing of this data with advertisers begins to cross the ethics line. Data…
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Essential Guide to Search Advertising
Read more: Essential Guide to Search AdvertisingA digital search ad is primarily a text-based advertisement that appears in search engine results pages (SERPs) on platforms like Google and Bing. It consists of a headline, description, and display URL. The display of a search ads can also include asset-based extensions that provide additional information to the user. This includes call extensions with…
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Podcasting as a Content Marketing Tool
Read more: Podcasting as a Content Marketing ToolIf you are wondering is podcasting is right for you, consider its power as a content marketing tool that can lead to a lot of business.
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Multi-Channel Marketing: The Right Person, the Right Time, the Right Platform
Read more: Multi-Channel Marketing: The Right Person, the Right Time, the Right PlatformAs marketing continues to evolve we see the importance of capturing your exact audience across many channels/platforms. Without this evolution we see campaigns fall short of their KPI’s and underperform in general. Multi-channel marketing results in higher engagement, higher conversions, and increased ROI. Considering it takes many touches for a customer to see action, it is…
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