
Category: Digital Advertising 101
-
What Is White Label Marketing? (With Benefits and Tips)
Read More: What Is White Label Marketing? (With Benefits and Tips)White label services in marketing and advertising are relatively new and unknown. Mostly they are unknown to advertisers because ad agencies that use white label services don’t want to discuss this fact with prospects. Why? Because the whole point of white labeling is to slap your brand on a product or server created by other…
-
What Is an Ad Network and Why Are They Important?
Read More: What Is an Ad Network and Why Are They Important?An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. For advertisers, they provide greater reach, efficiency, and targeting capabilities. For publishers, they provide a way to monetize their digital properties without having to directly negotiate with advertisers. To really understand, let’s break it…
-
Essential Guide to OTT Streaming Advertising
Read More: Essential Guide to OTT Streaming AdvertisingOTT (over-the-top) is an odd term that a lot of people fail to understand. It’s no wonder people often ask “What is OTT streaming advertising?” OTT advertising refers to ads delivered to viewers through internet-connected devices. CTV (Connected TV) is a form of OTT that only includes television. OTT includes televisions, phones, computers and other…
-
Essential Guide to Digital Display Advertising
Read More: Essential Guide to Digital Display AdvertisingDigital display advertising—sometimes referred to as banner ads—are a type of online advertisement that appear on websites and other digital channels. Digital display ads typically include images, graphics and text to promote a product or service, deliver an advocacy message, or build brand awareness for the advertiser. Display ads commonly appear as banner ads at…
-
Essential Guide to Online Video Advertising
Read More: Essential Guide to Online Video AdvertisingOnline video advertising—often referred to as preroll video adverting or video on demand—is a form of digital advertising that plays short video ads during the “commercial breaks” of featured video content on platforms like Youtube and Rumble. Video ads can also appear in content that streams on social media sites, mobile apps and other platforms. Where…
-
Essential Guide to Search Advertising
Read More: Essential Guide to Search AdvertisingA digital search ad is primarily a text-based advertisement that appears in search engine results pages (SERPs) on platforms like Google and Bing. It consists of a headline, description, and display URL. The display of a search ads can also include asset-based extensions that provide additional information to the user. This includes call extensions with…