Category: Data and Insight
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What Is a Data Clean Room and Why Do They Matter?
Read More: What Is a Data Clean Room and Why Do They Matter?With the demise of third-party cookies on the horizon, data clean rooms are becoming a hot topic in the world of digital ad placement and media buying. Why? Cookies are a great way for publishers to collect data on users, but the sharing of this data with advertisers begins to cross the ethics line. Data…
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Keeping Abreast of First-Party Targeting
Read More: Keeping Abreast of First-Party TargetingFirst-party targeting, also known as 1P targeting, has long been affected by the never ending transformation and evolution of digital/online tracking signals, including cookies. These signals—including cookies (albeit in a reduced capacity), device IDs, IP addresses, opt-in accounts (email addresses), and other opt-in data (think permission-granted location tracking data)—remainrrobust and effective as of now. As…
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Combining Data and Insight for a Winning Strategy
Read More: Combining Data and Insight for a Winning StrategyIn today’s marketing world, data is not enough. You need insight. What does that mean? Remember statistics class, where you learned to make numbers equal the outcome desired? Data and statistics can be manipulated, so it’s important to apply common sense to develop a winning campaign strategy. In other words, in a world dominated by…
