Category: Digital Advertising
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What Is Quality Ad Inventory and Why Is It Important?
Read More: What Is Quality Ad Inventory and Why Is It Important?Imagine spending tens of thousands of dollars on digital advertising—only to find out that half of your impressions went to bots! If you’re not buying high-quality ad inventory, you’re probably not advertising to real people. If that’s the case, your impressions and CTR (Click Through Rate) are all meaningless. Quality digital ad inventory is important…
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Why Podcast Advertising is Such an Effective Form of Advertising
Read More: Why Podcast Advertising is Such an Effective Form of AdvertisingThe podcasting industry is on fire and growing in popularity, largely because of the quality and variety of content, as well as the ease of access. With excellent targeting and programmatic capabilities, it’s no wonder listeners and advertisers are flocking to podcasting. In a minute, we’ll talk about why streaming audio, and specifically podcast audio…
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3 Steps to the Best OTT Advertising Strategy
Read More: 3 Steps to the Best OTT Advertising StrategyWhy is having an OTT advertising strategy important? Having a strategy helps you map out where you are going. If you don’t do that, it will be impossible to get there. When done correctly, a good OTT strategy will help you navigate the last digital mile of the road that leads to your target audience.…
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Multi-Channel Marketing: The Right Person, the Right Time, the Right Platform
Read More: Multi-Channel Marketing: The Right Person, the Right Time, the Right PlatformAs marketing continues to evolve we see the importance of capturing your exact audience across many channels/platforms. Without this evolution we see campaigns fall short of their KPI’s and underperform in general. Multi-channel marketing results in higher engagement, higher conversions, and increased ROI. Considering it takes many touches for a customer to see action, it is…
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How to Use QR Codes In Advertising
Read More: How to Use QR Codes In AdvertisingThere is a lot of buzz in the advertising community about using QR codes in advertising. I’ve written this primer to help you get started and come up with ideas on how your business can benefit from using QR codes. What exactly is a QR code? A QR code is a type of barcode that…
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Could Interactive Advertising Increase Engagement with Apolitical Consumers?
Read More: Could Interactive Advertising Increase Engagement with Apolitical Consumers?In the age of short attention spans, interactive advertising is often the answer to creating engagement. By definition, an interactive ad is an ad that uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. Examples of commonly used interactive advertising…
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How Important is Streaming TV to Your Marketing Campaign?
Read More: How Important is Streaming TV to Your Marketing Campaign?The answer is: Very important! In July, for the first time ever, streaming TV has the leading share of TV viewing, just outperforming Cable by a slim margin, and blowing the doors off of Broadcast share. This according to insiderintelligence.com. Per Nielson, streaming services are the most watched and discussed TV shows. With a whopping…
