White label services in marketing and advertising are relatively new and unknown. Mostly they are unknown to advertisers because ad agencies that use white label services don’t want to discuss this fact with prospects.
Why? Because the whole point of white labeling is to slap your brand on a product or server created by other experts so that you can offer the product or service and focus on what your agency does best.
White label marketing services can include a wide range of marketing-related services, such as creative services, copywriting, public relations, digital ad placement/media buying and more. The options are
Say for example you have an amazing creative agency but your media buying lacks targeting expertise or a solid understanding of channel options like podcast audio advertising. In this scenario, utilizing a white label ad placement service—like the one we offer here at Ad Placement Partners—would allow your agency to instantly provide best-of-class placement for your clients, at no cost to your agency.
Anyhow, we felt like this topic was an important one to cover, so we did a bit of digging and found this little gem from the editorial team and indeed.com:
As a company grows, its business owner or executive team might decide to outsource, or hire an outside service, to increase efficiency and productivity. White labeling is when a business outsources a product idea, service or marketing strategy from another company. Learning more about this practice and how it works can help you implement it within a business.
In this article, we explain what white label marketing is, discuss who can use it, list its benefits and provide tips for using this type of marketing plan effectively.
What is white label marketing?
White label marketing is when a business uses another company’s marketing services under its own name. The marketing company produces content under the original company’s name and brand. For example, a blogging company might specialize in content writing and graphic design. It may choose to connect with a larger marketing team that can provide additional services, such as website design and search engine optimization (SEO) research.
Ad Placement Partners is a US-based business offering a white label digital advertising placement solution for agencies. For more information, contact us now or schedule a no-obligation video meeting with one of our account executives. We love sharing our digital advertising expertise.