Multi-Channel Marketing: The Right Person, the Right Time, the Right Platform

multi-channel marketing
Jill Stanley Avatar

As marketing continues to evolve we see the importance of capturing your exact audience across many channels/platforms. Without this evolution we see campaigns fall short of their KPI’s and underperform in general.

Multi-channel marketing results in higher engagement, higher conversions, and increased ROI. Considering it takes many touches for a customer to see action, it is vital to have your message in front of them every step of the way.

Multi-Channel Reasoning

According to Lytics.com, it takes six to eight interactions with customers to generate a sale or desired action. When creating an effective campaign, it is important to break down who the exact customer is, and when and how to deliver those interactions. It is crucial to guide the customer through a journey to progressively capture more interest until the action is taken (preferably evaluated through a Marketing Funnel). The more channels the campaign can reach your customer on, the faster you can turn a lead into a conversion.

The Importance of Multi-Channel Marketing:

  1. Extends your reach and meets each customer where they reside most, not just on traditional media.
  2. Increases frequency and brand awareness. Multi-Channels increase brand awareness and conversion rates in a shorter time frame.
  3. Creates a more integrated strategy. Deploying the same or similar messaging across multiple channels will drive cohesiveness from the top of the funnel all the way to the bottom.

Multi-Channel Marketing Statistics:

  • Companies that use multichannel marketing experience 3x higher effectiveness rates than those that use non-integrated campaigns (source).
  • Businesses that take their marketing campaigns to at least four different channels see ROI increases of up to 300%. (lytics.com)
  • Businesses with multi-channel strategies retain 89% of their customers. (Invesp)

Jill Stanley is an account executive with Ad Placement Partners. Contact APP and we can discuss if multi-channel marketing is right for you and your business.

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