Outsourced Media Buying Services for Agencies and Corporate Clients
Media Buying
Our Outsourced Media Buying service adds a virtual, full-service media team to your agency or corporate team.
Ad Network-Plus
Ad Network-Plus provides your business with access to high-quality inventory that can meet any demand.
How We’ve Done So Far
Outsourced Media Buying
Think of our outsourced media buying as a white label service. Our team of expert media buyers and analysts work behind the scenes as a virtual extension of your own in-house media team. For agencies, the service allows you to add new revenue streams by offering media services to existing clients and responding to more RFPs than ever. For corporate clients and agencies, our service allows you to scale your media buying to meet the demands of season advertising campaigns, and human and technical resource limitations.
Dedicated Customer Advisor
A dedicated US-based strategic advisor will be assigned to assist you in integrating and managing the service. Your advisor will be your point of contact for everything from advising on strategy to analyzing data and optimizing campaigns.
Inbound Marketing Kit
We’ve taken the guesswork out of how to communicate the features and benefits of digital ad placement services. Our optional Inbound Marketing Kit will help jumpstart your digital collateral so you can start promoting your services immediately.
Branded Reporting
Our data team provides client-branded reporting, customized to match the types and frequency of data your team needs to optimize campaigns and share with your clients. Whether you want a daily email or a live log-in…the choice is yours.
Curated Ad Network
APP will place your ads using our curated ad network of top-performing DSPs and publishers. The network includes a large amount of high-quality inventory.
Top Media Channels
You’ll have access to all the media channels you need to create multi-channel campaigns. From Online Video to OTT Streaming—you get it all.
Ad Network-Plus
Our Ad Network Plus service leverages the experience our team has gained from more than a decade of helping customers overcome the challenges in the world of digital media buying. Think of Ad Network-Plus as the multi-tool of ad placement services.
Access our curated ad network
During the past decade, the APP team has built an amazing network of DSPs (demand-side platforms) and publishers, that gives our clients access to the highest-quality inventory. We currently have the inventory to reach 1.5 billion monthly users.
Expand your services into new media channels
Some agencies offer media buying services but are somewhat limited to the channels they can access adequately. Perhaps they excel in Search or Social, but would like to do more Programmatic Display or OTT Streaming. APP has expert buyers in all media channels and can help your agency expand its offerings.
Scale quickly
APP can help your agency scale your agency media buying quickly by acting as a virtual part of your in-house team. Our clients rely on us to assist during seasonal campaigns and other events that require quick scaling. We require no minimum ad buys and no long-term contracts. Once the onboarding process is complete, the APP team can jump in at a moment’s notice to handle any sized project.
Customized for your agency
No agency is the same as another. APP can put together a package that addresses your unique needs. Contact us now, or schedule a 15-minute video meetup.
Access to All the Best Media Channels
At the heart of our White Label ad placement and Ad Network Plus offering is our expertise in providing clients with access to dozens of channels and service combinations to reach your audience whenever and wherever they’re connected.
OTT Streaming
OTT (Over The Top) refers to video content delivered over the Internet to any device (e.g., TV, Phone, etc.) or streaming services like Hulu, Netflix and Amazon Prime Video. In 2022, advertisers spent about $9B in OTT advertising with Hulu grabbing the largest share, and we helped a lot of customers take advantage of OTT Streaming. READ: 3 Steps to the Best OTT Advertising Strategy.
Streaming Audio
Streaming audio ads run on streaming music and podcasting platforms and interrupt the content flow to reach a captive and engaged audience. Targeting is a bit limited, but this can be a very effective channel for the right products and services. Schedule a video meeting online, and we can demonstrate how your agency can leverage this technology.
Online Video
Video platforms like Youtube and Rumble offer broad audience reach and engagement, making online video advertising (e.g., pre-roll, Mid-roll, etc.) one of the most effective formats of digital advertising today. Since our inception, preroll ads placed by our team have resulted in more than 1.68 Billion video views. READ: The Essential Guide to Online Video Advertising.
Search Ads / PPC
Our search specialists optimize all placement features (e.g., ad extensions, negative keywords, scheduling, etc.), to ensure we reach the right audience and communicate intent. Our PPC bid strategies, budget management, constant monitoring and bid adjustment are all driven by performance data to ensure we maximize your ROI. READ: The Essential Guide to Search Advertising.
Programmatic Display
Finding your audience wherever they are online is our specialty. Our programmatic display advertising leverages an extensive network of DSPs and publisher partnerships. We find the hard-to-reach members of your target audience that others can’t find. We find so many, that in 2022 we made 1.29 Billion impressions for our agency clients. Read: The Essential Guide to Digital Display Advertising.
Social Media
Social media advertising is the third most popular form of digital advertising and is known for its wide reach, engagement and brand building. In 2023, the ads our social media experts placed for clients resulted in more than 29,000 Facebook leads. If you’re looking to get your clients ads on Facebook, Twitter, LinkedIn and Instagram, you’ve come to the right place. Learn more.
DOOH (Digital Out-of-Home)
With its programmatic capabilities, DOOH has become one of the fastest-growing media sectors in the world. According to research, 94% of media professionals plan to increase their investment in the channel in the next 18 months and 20% plan to double their ad spend here. Contact us to learn how our white label clients are taking advantage of DOOH advertising.
Native
Native advertising includes sponsored content, in-feed ads and other formats that seamlessly blend with the surrounding editorial content of the host site. Native advertising is less disruptive, more engaging, and is great at building trust. With our diverse network of publishers, we can find a great home for your native advising. Schedule a video meeting now.
Geofencing / Geotargeting
Geofencing allows you to deliver messages to your target audience as they enter defined geographic boundaries while geotargeting allows you to collect contact information over time—from one to 120 days—and target that contact list in future campaigns. In 2023 we helped dozens of clients run these types of ads. Contact us to learn more.
ACR TV RETARGETING
Automatic Content Recognition TV Retargeting uses technology that recognizes specific content played on a viewer’s TV, allowing you to deliver related content to the same viewer. Ad Placement Partners has helped clients use this form of digital advertising with great success. Schedule a video meeting to learn how ACR TV Retargeting can work for your agency.
