Author: Jill Stanley

As marketing continues to evolve we see the importance of capturing your exact audience across many channels/platforms. Without this evolution we see campaigns fall short of their KPI’s and underperform in general. Multi-channel marketing results in higher engagement, higher conversions, and increased ROI. Considering it takes many touches for a customer to see action, it is…

The answer is: Very important! In July, for the first time ever, streaming TV has the leading share of TV viewing, just outperforming Cable by a slim margin, and blowing the doors off of Broadcast share. This according to insiderintelligence.com. Per Nielson, streaming services are the most watched and discussed TV shows.  With a whopping…