• first party targeting aka 1P targeting

    Keeping Abreast of First-Party Targeting

    First-party targeting, also known as 1P targeting, has long been affected by the never ending transformation and evolution of digital/online tracking signals, including cookies. These signals—including cookies (albeit in a reduced capacity), device IDs, IP addresses, opt-in accounts (email addresses), and other opt-in data (think permission-granted location tracking data)—remainrrobust and effective as of now.  As…

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