Author: Jeff King
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11 Strategic Benefits of Outsourced Media Buying
Read More: 11 Strategic Benefits of Outsourced Media BuyingIn today’s digitally-dominated world of advertising, it’s essential for your corporate or agency team to command expert-level capabilities in the media buying space. Doing so, however, is technologically challenging, time-consuming and expensive. And for many businesses, laying out the capital expense for staffing and technology is risky business. You’re damned if you do and damned if…
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3 Steps to the Best OTT Advertising Strategy
Read More: 3 Steps to the Best OTT Advertising StrategyWhy is having an OTT advertising strategy important? Having a strategy helps you map out where you are going. If you don’t do that, it will be impossible to get there. When done correctly, a good OTT strategy will help you navigate the last digital mile of the road that leads to your target audience.…
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Keeping Abreast of First-Party Targeting
Read More: Keeping Abreast of First-Party TargetingFirst-party targeting, also known as 1P targeting, has long been affected by the never ending transformation and evolution of digital/online tracking signals, including cookies. These signals—including cookies (albeit in a reduced capacity), device IDs, IP addresses, opt-in accounts (email addresses), and other opt-in data (think permission-granted location tracking data)—remainrrobust and effective as of now. As…
