Author: Jeanne Smith
-
Podcasting as a Content Marketing Tool
Read More: Podcasting as a Content Marketing ToolIf you are wondering is podcasting is right for you, consider its power as a content marketing tool that can lead to a lot of business.
-
Combining Data and Insight for a Winning Strategy
Read More: Combining Data and Insight for a Winning StrategyIn today’s marketing world, data is not enough. You need insight. What does that mean? Remember statistics class, where you learned to make numbers equal the outcome desired? Data and statistics can be manipulated, so it’s important to apply common sense to develop a winning campaign strategy. In other words, in a world dominated by…