Author: APP Staff
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What Is Quality Ad Inventory and Why Is It Important?
Read More: What Is Quality Ad Inventory and Why Is It Important?Imagine spending tens of thousands of dollars on digital advertising—only to find out that half of your impressions went to bots! If you’re not buying high-quality ad inventory, you’re probably not advertising to real people. If that’s the case, your impressions and CTR (Click Through Rate) are all meaningless. Quality digital ad inventory is important…
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What Is an Ad Network and Why Are They Important?
Read More: What Is an Ad Network and Why Are They Important?An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. For advertisers, they provide greater reach, efficiency, and targeting capabilities. For publishers, they provide a way to monetize their digital properties without having to directly negotiate with advertisers. To really understand, let’s break it…
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What Is a Data Clean Room and Why Do They Matter?
Read More: What Is a Data Clean Room and Why Do They Matter?With the demise of third-party cookies on the horizon, data clean rooms are becoming a hot topic in the world of digital ad placement and media buying. Why? Cookies are a great way for publishers to collect data on users, but the sharing of this data with advertisers begins to cross the ethics line. Data…